Hard work is not the problem. It never was. We had a generation that went to the battlefield, the ones who worked hard on the farm, the ones who worked every day and night at the factory.

Across industries, company sizes, and time zones, the same six people show up to every meeting with the same behaviours, the same energy, and the same remarkable ability to consume a room's collective time while producing nothing of value.

Your calendar does not know what your time is worth. It does not know that the hour spent on the strategy call costs more than a decision that did not produce an expected result; it does not know the 2 pm sync replaced the strategic thinking role you were hired for, and it definitely does not know the difference between spent time and invested time. And so, the modern calendar treats every hour the same way. 9 am and 3 in a calendar block look the same. A meeting that produce

You worked hard. You were busy by every measurable means, but now you are sitting with a quiet, uncomfortable question: ‘’What did you actually build this week?’’

Somewhere in your company right now, an email chain is in its third week of life. It began normally. One question. A reasonable one was sent to a team of six on Wednesday morning with the subject line: ‘’Perspectives on this?’’ Six people shared their ideas, thoughts and contexts with 400-word responses that raised three new questions without answering the original question. Two people replied with PDF documents, and someone replied to the PDFs, noting changes that had to be

Isn’t it interesting how the working hours are basically moving from Notion for notes to Asana for tasks, Slack for communication, Trello for projects, Asana missed, a time tracker, a focus timer, a to-do list app, and a habit app for the habit of using your apps?