Your calendar does not know what your time is worth. It does not know that the hour spent on the strategy call costs more than a decision that did not produce an expected result; it does not know the 2 pm sync replaced the strategic thinking role you were hired for, and it definitely does not know the difference between spent time and invested time. And so, the modern calendar treats every hour the same way. 9 am and 3 in a calendar block look the same. A meeting that produce